Privacy Policy

Riders Heaven operates this store and website, including all information, content, features, tools, products, and related services, to provide you, as a customer, with a personalized shopping experience (hereinafter the "Services"). Riders Heaven is a store powered by Shopify, which allows us to provide you with the Services. This Privacy Policy describes how we collect, use, and disclose your personal information when you access, use the Services, make a purchase or any other transaction, or communicate with us by any other means. In case of any conflict between our Terms of Service and this Privacy Policy, this Privacy Policy shall prevail with regard to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By accessing and using our Services, you acknowledge that you have read this Privacy Policy and understand the terms of collection, use, and disclosure of your information as described in this Privacy Policy.

The personal information we collect or process

When we use the term "personal information," we refer to information that identifies you or can reasonably be linked to you or another person. Personal information does not include information collected anonymously or rendered unidentifiable, so that it cannot identify you or be reasonably linked to you. We may collect or process the following categories of personal information, including deductions derived from this personal information, depending on how you interact with the Services, your location, and to the extent permitted or required by applicable law:

• Contact Information including your name, address, billing address, shipping address, phone number, and email address.
• Financial Information including credit card, debit card, and bank account numbers, payment card information, bank account information, transaction details, payment method, payment confirmation, and other payment details.
• Account Information including your username, password, security questions, preferences, and settings.
• Transaction Information including items you view, place in your cart, add to your wishlist, purchase, return, exchange, or cancel, as well as your past transactions.
• Your communications with us including information you include in your communications with us, for example, when you send a customer service inquiry.
• Device Information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage Information including information about your interaction with the Services, such as how and when you access or interact with the Services.

Sources of personal information

We may collect personal information from the following sources:

• Directly from you including when you create an account, access or use the Services, communicate with us, or otherwise provide us with your personal information;
• Automatically via the Services including from your device when you use our products or services or access our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to implement certain technologies and when they collect or process your personal information on our behalf;
• From our partners or other third parties.

How we use your personal information

Depending on how you interact with us or the Services you use, we may use your personal information for the following purposes:

• Provide, customize, and improve the Services. We use your personal information to provide you with the Services, including to fulfill our contract with you, process your payments, process your orders, remember your preferences and items of interest, send you account-related notifications, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange shipping, facilitate any returns and exchanges, allow you to post reviews, and create a personalized shopping experience, for example, by recommending products related to your purchases. This may include using your personal information to tailor and improve the Services in a more relevant way.
• Marketing and advertising. We use your personal information for marketing and promotional purposes, for example, to send you marketing, advertising, and promotional communications via email, SMS, or postal mail, and to show you online advertisements for products or services on the Services or on other websites, including based on items you have previously purchased or added to your cart, as well as your other activities on the Services.
• Security and fraud prevention. We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or intervene in cases of fraudulent, illegal, harmful, or malicious activity, protect public safety, and secure our services. If you choose to use the Services and create an account, you are responsible for the confidentiality of your account credentials. We strongly recommend that you do not share your username, password, or any other access credentials with anyone.
• Communicate with you. We use your personal information to provide you with customer service, respond to your inquiries, offer you effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, to investigate or participate in civil discovery procedures, potential or ongoing litigation, or other contentious proceedings, as well as to enforce our terms or policies, or investigate potential violations thereof.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate reasons, in accordance with this Privacy Policy. These circumstances may include:

• With Shopify, providers, and other third parties who provide services on our behalf (e.g., IT management, payment processing, data analytics, customer service, cloud storage, processing, and shipping).
• With business and marketing partners to provide you with marketing services and advertisements. For example, we use Shopify to support personalized advertising via third-party services, based on your online activity across different merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on your location, you may have the right to ask us not to share information about you for the purpose of showing you targeted advertisements and marketing content, based on your online activity across different merchants and websites.
• When you instruct us, make a request, or otherwise consent to the disclosure of certain information to third parties, for example, to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or more generally within our group of companies.
• In the context of a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligation (including in response to subpoenas, search warrants, or similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or third parties.

Relationship with Shopify